TMA September Event: Make Your Software Pricing Model Work Harder – So You Don’t Have To

Wednesday, September 22, 2010
Tower Club - Tysons Corner

Cost: 75.00

TMA September Event: Make Your Software Pricing Model Work Harder – So You Don’t Have To

Plus: Just Announced! Optional Software Pricing Workshop at discounted rates for more individualized 1:1 attention for your company!  See below for more information.

Wednesday, September 22
7:30 -10:00 am
Tower Club - Tysons Corner
Cost: $75
Speaker: Jim Geisman, Principal and Founder of Software Pricing Partners, Inc.
TMA welcomes Jim Geisman, an acknowledged expert in software pricing, to share his expertise on developing pricing models that can accelerate sales and ease the transition to the on-demand / SaaS delivery model. Among the topics Jim will cover include:
Value-Driven Pricing – Why customer value is the key to a strong pricing model. How to develop pricing  and discount structures that make products & services easier to sell and their value easier to see.
Strategic Discounting – How to think about discounting so you don’t “give away the store.” What you can do to improve your negotiating position and achieve higher returns for the discount dollars you invest..
Value-Based Selling – How the economic value of software products & services can be crafted into messages and materials that persuasively communicate that value.
Jim’s bio (
To register, visit:
The registration password is TMASOFT.
Workshop Information
Additional opportunity for 1:1 coaching and supplemental pricing counsel in a customized workshop environment.

Jim Geisman is offering to bring an expanded, customized software pricing workshop to TMA members immediately following the main event. There is an additional fee of $395 for the afternoon session, which will include lunch and begin immediately following the TMA program, at 10:30. More information on his workshops can be found here:

To register for the supplemental workshop, please make arrangements with Jim Geisman directly, at

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