Alan Kelly - The Elements of Influence
Wednesday, September 19, 2007
Tower Club - Tysons Corner
Author Alan Kelly joined TMA to discuss his new book, praised by reviewers and visionaries alike. The Elements of Influence describes how CEOs and entrepreneurs, marketers and salespeople, top corporate PR executives, and even political activists manage and advance their agenda - move for move, in a way you've never seen before.
The first periodic table of spin and positioning, Kelly's landmark strategy system is a code-cracking vocabulary and prediction framework of twenty-five irreducibly simple plays, conceived in Silicon Valley through Kelly's work with technology giants like Oracle, Cisco and HP. This unique TMA event had all of us thinking about our competition in a new way and driving our programs with new levels of confidence and insight.
Alan was kind enough to provide all attendees with copies of his book. Learn more about Alan and his firm at The Playmaker's Standard.
Praise for Alan and The Elements of Influence
"Alan Kelly is the Bill Walsh of marketing and positioning strategy and tactics. His playbook reads like an insider's field guide to the ins and outs of positioning warfare. Master it, and you can play with pros anytime."
Geoffrey A. Moore, author of Crossing the Chasm
"[The Elements of Influence] makes us look at time-worn facets of the business world in a fresh and freshly ordered way."
Wall Street Journal
"Ever wonder how marketing campaigns get built? How messages are spun? How public opinion is managed? Here are the answers - in a clear, enjoyable, and eye-opening system that even the black belts of influence will find surprising."
