Straight From the Board: What Board Members Expect From the CMO
Wednesday, May 05, 2010
Tower Club - Tysons Corner
Increasingly, marketers have greater accountability for achieving corporate goals and demonstrating ROI for strategic initiatives. But when you look deeper, what do board members really want to see from the company's top marketing executive? What have they seen work? What have they seen fail?
With brief remarks followed by an in-depth Q&A, this presentation will enable TMA members to gain a better understanding of how to communicate with their own board by providing high-value and relevant information on the marketing function.
Kevin Burns, Managing Principal, Lazard Technology Partners
Don Rainey, General Partner, Grotech Venture Fund
Sever Totia, Principal, Edison Venture Fund
Moderator: Brian Reed, CMO, Boxtone
To register, visit: http://straightfromtheboard.eventbrite.com/