Straight from the Board - Corporate Board Members Tell What They Really Want from the CMO
Wednesday, December 05, 2007
Tower Club - Tysons Corner
Marketing is gaining visibility at the board level with many CMOs and VPs of Marketing regularly asked to present and be accountable for achieving corporate goals. But what do board members really want to see from the company's top marketing executive?
This engaging session took out the "CEO middleman" and allowed TMA members to ask public and private board members directly what they expect from the top marketer, what gives them confidence in the marketing function, and what they have seen fail.
With brief presentations followed by in-depth Q&A, the presentation allowed TMA members to gain a better understanding of how to communicate with their own board by providing the most high-value and relevant information on the marketing function.
Panelists
Board Members Representing Private and Public Companies
Jack Biddle
General Partner
Novak Biddle Venture Partners
Kevin Burns
Managing Principal
Lazard Technology Partners
Gene Riechers
General Partner
Valhalla Partners
