Proven Strategies in Lead Management - Case Studies on What's Working Right Now
Tuesday, March 20, 2007
Tower Club - Tysons Corner
Experts in B2B, B2G, and B2C Marketing Shared Their Secrets
At this unique event, we heard from other senior marketers who have decades of lead management experience about how they generate and close leads in their market sectors. Speakers discussed detailed best practices for developing leads in their organizations that were immediately usable in our companies.
Speakers participated in a panel discussion followed by breakout tables by market sector so TMA members ccould exchange best practices and delve deeper into the presentation content for their own individual needs.
Panelists
- Tony Cook, VP of Marketing, Unisys
- Gary McNeill, VP of Marketing, Parature
- Eric Koefoot, CEO and Publisher, US News Ventures and Vice Chairman, Five Star Alliance
Moderator
-
Jim Ivers, SVP of Corporate Marketing, Cybertrust and TMA Advisory Board Member
