Phil Myers - An Exclusive Pragmatic Marketing Workshop for TMA
Wednesday, June 13, 2007
Tower Club - Tysons Corner
The Seven Product Marketing Habits of Industry Leaders
(and the Most Common Mistakes Holding Back the Others)
In a special Pragmatic/TMA event geared just for CMOs and VPs of marketing, Phil Myers of Pragmatic Marketing released new research on the paradox of technology marketing - why some products and companies that were well marketed fail while others succeed wildly in the absence of any marketing. Based on research and interviews from 400 companies, Pragmatic highlighted common pain points and success factors including the five mistakes that traditional marketers make and the seven success habits of industry leaders.
Examples of the success/failure equation from well-known companies such as Apple, Blackberry, SAS and Intuit were included along with case studies from selected companies from Pragmatic's base of over 3,000 customers and 40,000 trained alumni. Myers proposed a new industry model for making 'Big M' a new source of power in the technology value chain and discussed an implementation strategy for introducing it.
About The Speaker
Phil Myers is the President of Pragmatic Marketing. He is widely regarded in the industry for his strategic marketing expertise and ability to develop high-quality management teams across Development, Sales and Marketing organizations.
With over 25 years of software industry experience, Phil recently served as President and CEO of Cyclone Commerce. In 2006, Cyclone was merged with Axway, an EMEA-based software and services company, to create a $140 million market leader in the collaborative business solution space. His track record includes leading two successful initial public offerings and launching 13 products that became market leaders in their category.
He frequently speaks at conferences and symposiums and serves as a board member for several software companies and a variety of Arizona Growth initiatives. Phil has a B.S. in Accounting and an M.S. in Management Science from Pennsylvania State University.
