Hear From Your Peers: Government Go-To-Market Strategies

Friday, July 23, 2010
TeqCorner 1616 Anderson Road, McLean VA

Government Go-To-Market Strategies

TMA Member Speakers:

Peter Jacobs, Vice President/Director of Marketing for Alion Science and Technology
Sherryl Dorch, Vice President Marketing, Trusted Computer Solutions

Program Details: Hear From Your Peers is a new addition to the Technology Marketing Alliance (TMA). Member feedback indicated a desire to hear from other TMA members and marketing leaders in the community regarding best practices on specific topics of interest.

Two presenters will facilitate an interactive discussion at a high-level about the considerations that go into developing a government go-to-market strategy. Discussions will include best practices for positioning, communications, product management, marketing, events, lead gen, advertising, etc.

Hear From Your Peers is held in an informal setting in the TeqCorner facility, and discussions have thus far been very interactive and engaging. Come network with your peers and learn more about how to approach the largest buying entity in the world.

 

Cost: $35 for TMA members

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