Digital Body Language – Learning a New Approach for Better, Faster Lead Gen in the Online World
Wednesday, March 11, 2009
Tower Club - Tysons Corner
This is a Morning Event
7:30 AM -8:00 AM Registration and Breakfast Buffet
8:00 AM -9:30 AM Program
Cost: $75
The way customers consume information and buy products and services has fundamentally changed. The face-to-face meeting has been replaced by virtual meetings, web browsing, social networks, and other online forums. Marketers are looking for strategies that take advantage of new technologies and methods to reach more new prospects and convert them faster to active leads and then customers. With customers buying, researching and influencing online, it's critical for marketers to read the "digital body language" of their prospects to improve their targeting and yields.
Join us for the next TMA roundtable event - a must attend session for all who want better, faster online lead generation and prospect nurturing. This event features Steve Woods, co-founder and Chief Technology Officer for Eloqua, who will speak about his new book, Digital Body Language. Woods, an industry expert on applying technology to the marketing profession, will discuss best practices and case studies for:
- identifying prospects' stage in their buying process based on their online activities;
- nurturing those who are early in the process to speed faster conversion;
- better grade leads to focus sales efforts on those prospects who are ready to buy.
The interactive presentation will include roundtable discussions on how to put these practices directly into use.
Steven Woods, Chief Technology Officer
Mr. Woods co-founded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision of the company. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction and he was recently named as one of Inside CRM's Top CRM Influencers of 2007.
Steven is a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name . Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Prior to co-founding Eloqua, Steven worked in corporate strategy at Bain & Company and engineering at Celestica. Steven holds a degree in Engineering Physics from Queen's University.
