Demand Creation: Where to Now?

Wednesday, June 17, 2009
Tower Club - Tysons Corner

This is a Morning Event
7:30 AM -8:00 AM Registration and Breakfast Buffet
8:00 AM -9:30 AM Program

Cost: $75

Join us for the next TMA roundtable event, featuring Tony Jaros, Vice President of Research at SiriusDecisions, who will share the latest best practices and industry benchmarks for B2B demand creation.

Demand creation is constantly evolving, and requires unique operational insight to ensure that all its elements are fully optimized. Today in the world of "do more with less," marketing is challenged to raise the bar and redouble efforts on demand creation and better link those efforts with sales. Innovative strategies, technologies and tactics are available for marketing's evaluation. Best practices are ready and waiting to be explored and implemented. Benchmark data is necessary to demonstrate the success of the demand creation against industry peers.

Join us for the next TMA roundtable event - a must attend session for all who want to find new ways to drive more effective demand creation in this challenging economy. Tony Jaros, Vice President of Research at SiriusDecisions, will share a highly-effective framework combined with the latest best practices and industry benchmarks for B2B demand creation based on in-depth research and practical experience. Attendees will walk away with:

  • A deeper understanding of the B2B "demand ecosystem"
  • A four-part framework with key priorities and practical steps for building and refining a highly-effective ecosystem
  • Industry Benchmarks for B2B ecosystem progress.

The interactive presentation will include roundtable discussions on how to put these practices directly into use.

Tony Jaros, VP of Research, SiriusDecisions

Tony is a sales and marketing thought leader with nearly 20 years of experience; he has led the overall research function at SiriusDecisions since the company’s founding in 2001. His B2B expertise spans a wide range of disciplines, including field marketing/demand creation strategies, tactics, metrics and organizational structures; general marketing strategy; marketing communications; and inside sales/teleprospecting. As a consulting principal, Tony has advised a number of organizations including Cognos, Symantec, CSC, Gartner, MasterCard and Factiva.

Prior to SiriusDecisions, Tony worked as a consultant and project manager with Norwalk, CT-based Peppers and Rogers Group (PRG), the world’s leading relationship marketing boutique consulting firm. His work included the creation of business-to-business and business-to-consumer customer value models and needs frameworks, the reorganization of a major airline’s sales and marketing organizations around its customers, the overhaul of an online retailer’s Web strategy, the development of a comprehensive customer touchmap for an automobile manufacturer, and the creation of hands-on, customer-centric sales and marketing training programs and field materials. His client roster included, Rockwell Automation/Entek, British Airways, Volvo, Jaguar, Moore Corporation, Ford’s Premier Automotive Group and GE Capital.


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