Dan Solomon - Media Rules!
Wednesday, June 04, 2008
Tower Club - Tysons Corner, VA
Mastering Today's Technology to Connect with and Keep Your Audience
Dan Solomon, Author of Media Rules!, discussed his new book and lead us in an engaging workshop that helped determine the right new media mix for our
organizations.
When it comes to communicating with an evolving audience, today's organization has more than enough tools to get the job done--blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations--from the largest corporation to the smallest nonprofit--struggling to stay focused and execute their ideas.
Dan shared what it takes for today's business leader to survive and thrive in the new communications universe. We learned how to develop successful media-centric strategies and how to implement them in our everyday business endeavors. We also learned how to distinguish ourselves from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides.
About the Speaker
Dan Solomon is CEO of the interactive communications firm Virilion. As a leading expert in the communications industry for the last 20 years, Dan is frequently asked to speak to industry groups and non-technical professionals nationwide about integrating Internet techniques into communication strategies. In order to put all these theories and thoughts into place then, he has co-authored his first book, Media Rules! Mastering Today's Technology to Connect with and Keep Your Audience, which was released in December 2007 and published by Wiley. Dan was most recently quoted in an ABC World News report on the Microsoft Yahoo buyout.
Prior to joining Virilion, formerly known as Mindshare Interactive Campaigns, Dan was publisher of nationaljournal.com, National Journal Group's "members only" Web site and general manager of National Journal's Daily Briefings Group, which includes The Hotline, CongressDaily and National Journal's Technology Daily.
In 1999, Dan held a political appointment with the U.S. Department of Commerce and for five years worked in senior legislative positions in the United States Senate for Senator Harris Wofford (D-PA) and Senator Daniel Akaka (D-HI). Dan has also worked in a variety of capacities on state-wide political campaigns across the country. He also practiced commercial law with the firm of Hale and Dorr and clerked for the U.S. Court of Appeals in St. Louis, Missouri. Dan is a graduate of the University of Michigan and the University of Minnesota Law School.
