Welcome to the next phase of TMA!

June 19, 2008 | Posted by: Kristi Hedges

We're about to wrap up the organization's second year, and as we sit at 150 marketers strong we wanted to harness our collective ideas by launching a TMA Member blog. It's been a great run since we began, and the momentum shows that marketers need a community forum - an excuse to lift our heads up, look around, and connect with peers.

Our last speaker, Dan Solomon, author of Media Rules!, discussed how technology has forever changed the jobs of marketers. Some of us have felt it directly as we scramble to realign our marketing departments to manage social networks, while others are still wondering what technologies will truly change our businesses. It struck me that this is why TMA is so important. In times of change we need to share our wisdom with each other, in real time, so we can all advance as a collective discipline.

This blog is one way we're leading the charge. TMA members will be blogging here on a regular basis about their own marketing successes, challenges, learning, and questions. Take time to read the blog, comment on the blog entries, and in general, join the conversation.

If you're interested in writing, send an email to us. Marketers are rich on ideas; let's share the wealth.